Colors

Using Omnniva brand colors successfully — for print and digital mediums.

Primary color palette

We use color to maintain the brand consistent across any use cases. Omniva colour palette is bold, friendly and distinctive. We mostly use orange, white and black colours. The rest are used in cases when we need to increase the brand volume with accents for a more nuanced look.

Orange

Pantone

Pantone 1505

Hex

#FF6600

RGB

255/102/0

CMYK

0/64/100/0

RAL

2004 (for parcel machines and letterboxes 2008)

White

Pantone

Hex

#FFFFFF

RGB

255/255/255

CMYK

0/0/0/0

RAL

9003

Deep black

Pantone

Pantone Black

Hex

#000000

RGB

0/0/0

CMYK

0/0/0/100

RAL

9004

Sun yellow

Pantone

Pantone 7549

Hex

#FFBC01

RGB

255/188/1

CMYK

0/28/100/0

RAL

1003

Berry purple

Pantone

Pantone 517

Hex

#E3C6E4

RGB

227/198/228

CMYK

1/22/0/0

RAL

Secondary color palette

There are cases when the primary color palette is not enough. For example, the secondary color palette is used in interfaces for buttons and notifications. It should be used with care and precision. It should never be more prominent than the primary colours.

Grey

Hex

#F4F4F4

Dark grey

Hex

#2D2D2D

Peach

Hex

#FBE6D9

Pale yellow

Hex

#FCEED0

Pink

Hex

#FAEAFD

Green

Hex

#73CA62

Pale green

Hex

#DAFED6

Color combinations

To ensure that chosen colors always work, and achieve sufficient contrast, we have several color combination suggestions. For lower brand volume, limited combinations that achieve a more muted brand look. However, when it comes to higher brand volume, we encourage mixing colors. Especially, when it comes to pattern creation.

Combinations for Omniva

Color combinations for use on orange background

Color combinations for use on white background

Color combinations for use on deep black background

Color combinations for use on sun yellow background

Color combinations for use on berry purple background

Additional color combinations