Photography
Photography of portraits, joy, oranges and everything in between.
Photobank
Clear direction of photography will help to create a consistent brand experience. You can find here our people, cars, parcel machines and other branded items. We recommend using photography that depicts our subjects in natural light. We bring joy, therefore it must be represented in our photography as well. The colour scheme of photography is warm with a few bright accents of reds and oranges that go along with our brand colours.
Portrait photography
For portrait photography, we recommend using photography that depicts our subjects in natural light. We avoid saccharine emotions, instead depicting people realistically.
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Try to include small accents of Omniva orange color to represent our brand in a unobtrusive way.
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When depicting people try to use photos that depict them in a way that shows natural emotions.
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Try to use natural lighting whenever possible, if the studio lighting is used avoid harsh shadows and over-exposure.
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The tonality of photos should be more warm leaning to create associations with friendliness.
Environment photography
Our environmental photography depicts nature, cities and towns from a semi-documental aspect. The light is natural, sometimes bright but we don’t shy away from rain or weather that is realistic. That only puts emphasis on our services operating nevertheless.
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Try to use warm tonality for photos with medium exposure, without overly dark shadows.
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Photos should be taken during sunny days, whenever possible. However, overcast or cloudy days can be used for photos as well, just make sure, that environment tonality is warm or photo contains small orange accents.
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Use photography that doesn't have too much background detail, instead opting for cleaner compositions with a single point of focus to not distract the eye from the important.
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When people are included in photo composition - show them at a distance, without identifying features. We aim to show everyday life.
Photography of Joy
At Omniva we look past delivery service. We bring joy, therefore it must be represented in our photography as well. Multiple manifestations of small and bigger joys are great to show. The colour scheme of photography is warm with a few bright accents of reds and oranges that go along with our brand colours.
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When it comes to joy type of photography use orange color accents in a bold way.
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Choose topics that depict intimate, up-close life moments. Aim for an intimate and light-hearted feel.
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Image tonality should be quite warm and cosy.
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Image contrast should be medium to high. Avoid over-exposure and high contrast shadows, if possible.
What to avoid
To sustain a trustworthy and well balanced brand, it is important to watch for consistency of the photography. With Omniva naturally lit and not staged photography is key therefore it is important to avoid clishe and acted out sets. Stock photography is also something to stay away from. We want to stay unique and don’t want to look like somebody else on the market.
Depicting people
Avoid
If depicting people avoid photos, that show them with over-the-top looking emotions and poses.
Avoid
Avoid cliche photo content, especially when it comes to depicting different holiday events.
Avoid
If depicting groups of people, try to capture natural real-life poses and emotions, to avoid photos that look overly staged.
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If showing people avoid showing them from the back, instead opting to show the subject's face.
Depicting activity
Avoid
If depicting people avoid photos, that show them with over-the-top looking emotions and poses.
Avoid
If depicting groups of people, try to capture natural real-life poses and emotions, to avoid photos that look overly staged.
Avoid
Avoid cliche photo content, especially when it comes to depicting different holiday events.
Avoid
If showing people avoid showing them from the back, instead opting to show the subject's face.
