Tone of Voice
Omniva brand is authentic as it is built on five categories of insights about our company.
![Omniva brand](/brandbook/images/brand.png)
Our origins
We are born with the purpose of building communities and relationships through the means of postal and delivery services.
Anno 1638
Connecting communities
![Connecting communities](/brandbook/images/anno-1638.png)
The history of Estonian postal and delivery services can be traced back to the times of Swedish empire — created to bring the communities closer together.
Connecting
geographies
![Connecting geographies](/brandbook/images/geographies.png)
The network of postal services was built around the country and not only it was a place to send letters and packages but also created opportunities to connect with the world.
Connecting
families
![Connecting families](/brandbook/images/families.png)
Dedicated postal workers have struggled hard for centuries to deliver letters, newspapers, packages to maintain bond among people —especially at the time around Christmas.
Our culture
Our company culture is shaped by delivering happiness between friends, lovers and families, especially during Christmas time.
How the Christmas spirit shapes Omniva culture?
Being inclusive for all
Joy of receiving and giving
Keeping families together
Sensing magic in our work
Caring for absolute perfection
Doing acts of kindness to people
Our vision
We are delivering with care and joy to bring the world closer for people via our seamless and sustainable omnichannel approach.
Our Areas of Excellence
Proximity
Simplicity
Accuracy
Speed
Service
Social and Environmental Friendliness
Our Uniqueness
Omniva service excellence is a hygiene factor. Our customer support is higher — we deliver unexpected acts of kindness.
![our customers](/brandbook/images/delivers.png)
Our Customers
Our customers are the ones who care deeply about their deliveries and we serve a Caregiver role for them every day.
Omniva represents the archetype of the Caregiver - the one who services by providing structure
The one who carefully follows your delivery journey so that you can be happy to have it.
Our Principles
We will use clear principles to implement our mission into all the touch-points.
Any step of the delivery process
Focus on the happiness of the client
The care of delivery by our employees
Omniva delivers happiness by doing acts of kindness every day.
Our Mission
Mission is more like a territory, rather than fixed point.
Delivery for happiest clients
Gift emoji in delivery messages
Treating all packages as gifts
Gift sorting centre
Courrier as a Santa
Subtle branding
—Subtle branding
—Care in service and quality
—Attention to details as for gifts
—Everyone counts on us in Christmas
Loud branding
—Loud branding
—Christmas connotations
—Extravagant surprises
—Everything is a gift
What are our values as a company:
![We care](/brandbook/images/bird.png)
We care
We always act with utmost care and respect, especially towards the deliverables that are entrusted to us and the environment that surrounds us. We value and actively listen to each other, our partners and our customers.
![We are open](/brandbook/images/we-are-open.png)
We are open
We encourage fresh and innovative ideas which help us develop and grow as humans, experts, and as a company. We are not afraid to try new things – or to fail yet learn from our mistakes.
![We are trustworthy](/brandbook/images/trustworthy.png)
We are trustworthy
We only promise what we can deliver, and always deliver what we promise. We always take responsibility for our work at Omniva!
![We enjoy our work and achievements](/brandbook/images/achievements.png)
We enjoy our work and achievements
We encourage and help each other to always take the extra step, celebrate the achievement of our goals and praise each other for valuable contributions and productive teamwork.
How we show our personality:
![courrier](/brandbook/images/courrier.png)
Smart
We come up with intelligent solutions for better deliveries
![oranges](/brandbook/images/oranges.png)
Helpful
We help people whatever their delivery needs or questions are
![happy](/brandbook/images/happy.png)
People loving
We care for all people we affect directly or indirectly
![road](/brandbook/images/road-2.png)
Approchable
We are always there for our customers
What is our tone of voice:
Tone of dimensions
Funny
Seroius
Casual
Formal
Irreverent
Respectful
Matter of fact
Enthusiastic
Tone of voice characteristics
Cheerful
Trustworthy
Caring
Upbeat
Humorous
Friendly
Protective
Passionate
Quirky
Smart
Challenging
Eager
Playful
Informative
Leader
Warm
We know that a lot of people count on us, that’s why we have something to offer for everyone.
![omniva orange](/brandbook/images/yellow-shape.png)