Corona crisis brought shopping centres and e-stores together
The corona crisis brought the regular commerce and e-commerce closer to each other, said head of Omniva parcel business Andre Veskimeister at the web stream focussing on e-commerce.
“The boost in e-commerce growth will not divide e-commerce and shopping malls, but rather bring them closer. Both the e-commerce experience and commerce experience are beginning to identify their roles in the purchase chain more clearly,” Veskimeister said. “It is likely that a store that so far focussed on displaying products and sales will become more of a place of consultation, trying on and emotion, and internet will become the place of purchasing.”
When speaking of the two areas of commerce coming closer, Veskimeister provided a parallel with how people used to have televisions at home and later new colour televisions were launched. “Today, no one speaks of colour television – we simply have television. Similarly to the television of the past, we currently have commerce and e-commerce,” Veskimeister explained. “However, in the future we will speak about commerce, by which we will mean precisely e-commerce. The physical store will likely gain a new role and meaning that will support the sales in the e-channel.”
The corona crisis also brought about a digital jump in e-commerce – due to the circumstances, many people had to try ordering products online, including those who had no such previous experience. “Time spent at home allowed people to learn new significant skills – one of them being safe online shopping,” Veskimeister explained.
Safe online shopping has become a daily necessity and important skill, according to Veskimeister. “It is the person’s own decision to make a knowing choice that they need the item they are buying and whether the place of purchase is a reliable merchant or not,” Veskimeister explained. “It is like a language skill that we all learn, acquire and test, and its importance will definitely grow.”
According to Veskimeister, such a digital jump quickened the trends that logistics and e-commerce experts have foreseen for quite some time. “People are buying online more and more, and the preferred delivery channel will be the self-served channel independent from time of day, such as the parcel machine located outside near one’s home.”
How to be prepared for sudden major changes even better is the learning curve the head of the parcel business sees in the corona crisis. “So far we have been used to linear growth in e-commerce, but we must also have a back-up plan for fast growth or decline in volumes,” Veskimeister explained.
On 28 May, Onlive PROTO small studio held a discussion titled “E-commerce before and after the corona crisis”, where Tõnu Väärt from the Estonian E-Commerce Association and Andre Veskimeister, member of the board of Omniva and head of the Baltics parcel business, discussed e-commerce-related topics. Additionally, Diana Paakspuu from the Re-Use Centre shared their experience with quickly launching an e-store due to the corona crisis. The discussion can be viewed on the Estonian E-Commerce Association and Omniva Facebook pages.
News list
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01.07.2024Due to imposed sanctions, restrictions, or non-compliance with certain requirements, Western Union services cannot currently be used in some countries.
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29.02.2024Omniva Group’s total sales revenue amounted to 131.7 million euros in 2023, which is a 7% increase compared to the previous year.
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21.02.2024As of this week, a new price list is in force for the personal postal service of Omniva, which means that anyone living outside major cities can order a courier to their home or work free of charge to use a range of Omniva services and buy philatelic products.
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10.01.2024Omniva LT Sorting, a subsidiary of Estonian Post AS, will open a new modern automated logistics center in Kaunas in the second half of 2024. The construction of the new center is financed with a green loan of 27 million euros from SEB Bank AS.
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10.01.2024Due to air traffic restrictions imposed in response to the hostilities, Omniva was temporarily unable to deliver shipments to Israel. However, the traffic has now resumed, and parcels can once again be sent to Israel.
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13.12.2023Various schemes continue to circulate where people receive fraudulent messages and emails claiming to be from Omniva.
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04.12.2023Thanks to the couriers of Omniva, private customers in Estonia can now also send large, XXL-sized shipments.
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01.12.2023From January 1, 2024, Estonia will apply a standard VAT rate of 22% instead of the current 20%. As a result of the amendment, a new price list of parcel services for private customers will enter into force on 1 January 2024.
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07.11.2023Holger Winklbauer, the Chairman of the International Post Corporation (IPC), presented Omniva with the Certificate of Excellence in quality in Tallinn.
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01.11.2023The start of November sees the start of a busy festive period at Omniva, as people start preparing for Christmas.
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31.10.2023The sales revenue of Omniva group for the first nine months of 2023 totalled 94.7 million euros, which is almost 10% more than in the same period last year.
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27.09.2023In a joint campaign by Eesti Pank and Omniva, more than one million coins are likely to have been returned by Wednesday evening.
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19.09.2023Eesti Pank and Omniva launched a campaign to collect one million coins at the Järve post office in Tallinn and the Kvartal post office in Tartu. During the project, people can exchange their accumulated euro coins.
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13.09.2023The personal parcel boxes of Parcelsea, where parcels can be left by all courier companies, grocery stores that deliver to home, and private persons, will be called Picapac.
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05.09.2023As of September 5th, Kastytis Valantinas from Lithuania starts working as the member of the management board and Chief Operating Officer of Omniva.
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31.08.2023The sales revenue of the Omniva group in the first half of the year grew by 5 per cent and the parcel revenue by 11 per cent.
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21.08.2023
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01.08.2023
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23.05.2023With the transaction, Omniva will acquire 700 smart parcel boxes.
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22.05.2023
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19.05.2023
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10.05.2023Omniva started working with the Norwegian company Paxster AS to test the suitability of environment-friendly electric vehicles for mail delivery.
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03.05.2023For security reasons, as of 5 June it will not be possible to create a new account or log in to an existing account with a username and password in the Omniva self-service.
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29.03.2023Omniva and Ukrposhta renewed the partnership agreement to strengthen and grow cooperation.
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27.03.2023The postal and logistics company Omniva has announced a procurement to expand its logistics centre.
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28.02.20232022 was a year of challenges, investment, and rapid development for Omniva, both in the domestic market of the Baltics and internationally.
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07.02.2023Omniva and Asendia, a joint enterprise of the national postal service companies of France (La Poste) and Switzerland (Swiss Post), concluded partnership agreement to help online retailers expand their sales on established and emerging markets.
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05.12.2022In December and at the beginning of the new year, Omniva will open eight post offices of the future, where customers will have everything they need in terms of e-commerce and postal services.
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10.11.2022Omniva’s 1,000th parcel machine in the Baltics was opened yesterday in Vilnius.
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31.10.2022The financial results of the Omniva Group in nine months were below the results of 2021.
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21.10.2022Omniva is investing in its network and this year and next year a total of 267 parcel machines will be replaced and installed across the Baltics.
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18.10.2022On 18–20 October, Omniva will be attending the Parcel+Post Expo in Frankfurt, Germany, where leading companies from the e-commerce logistics and postal industry from around the world will meet.
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12.10.2022Starting from September, Omniva provides a return service for goods to merchants for their physical and online stores in all Baltic countries.
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09.10.2022Omniva was awarded the title of ‘Rising Star in Postal Development’ by the Universal Postal Union.
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30.09.2022From Monday, October 3 you may submit an application at an Omniva post office to subscribe to or opt out of the universal electricity service of Eesti Energia.
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28.09.2022In the recently published BRAND CAPITAL research of the most loved brands in the Baltics, Omniva was valued as the fastest growing and among the three most valued brands.
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01.09.2022
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26.08.2022From 1 September, sending a humanitarian aid parcel to Ukraine from a private person to a private person will cost 90 cents per kilogramme.
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02.08.2022The new development will apply to customers in all three Baltic states.
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27.07.2022Residents of Kihnu and Ruhnu will now be able to order their e-shop purchases to the island, as Omniva will start offering a virtual parcel delivery service from 1 August.
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21.07.2022The scam letters are designed to steal your identity or gain access your bank details and money.
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04.07.2022Omniva, which operates the largest parcel machine network in the Baltics, will invest over 40 million euros in building the most modern parcel sorting centre of the region in the Kaunas Free Economic Zone.
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01.07.2022Today, Omniva and other shareholders finalised the sale of Maksekeskus to Luminor Bank, a new strategic investor.
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20.06.2022Omniva has Upside-down Christmas campaign, lasting until 26 June.
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17.06.2022Omniva, the Trade Union PRO (PRO), and the Estonian Transport and Road Workers’ Trade Union (ETTA) have entered into an agreement, pursuant to which on 1 July, the wages of more than 800 primary-level workers will increase.
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17.06.2022Omniva has installed a new parcel machine in Kudjape.
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16.06.2022Omniva has announced a procurement to find a partner to renovate its post offices.
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16.05.2022
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12.05.2022Omniva will expand its vehicle fleet and introduce electric cargo bikes by Vok Bikes on a larger scale. The first five bikes have already arrived and are ready to deliver parcels.
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11.05.2022As a new opportunity, when you make a purchase from AliExpress, you have the opportunity to immediately select the nearest Omniva parcel machine to receive your goods.
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